It’s a few months old, but this article is a great read — telling the story of (some of) the history of Microsoft Money.

During the heady dot-com days, when all reason was tossed to the wind, Money’s success was measured against the same metrics that other MSN properties (read: “websites”) used.
…
Metrics like minutes viewed per month. Like ad revenue. Like click-through. Stickiness. I am not making this up. I sat through meetings where we were asked to research ways in which to increase the amount of time that users spent in Money. Increase the amount of time!