What spammers don’t seem to realise is that advertising doesn’t scale. Spruikers know this — that’s why every shop doesn’t have one, it would be a cacophony of noise. Junk (snail) mail people know this — if everybody’s mail box was flooded 100% of the time, everybody would get a No Junk Mail sticker. (Mind you I did once get 28 items in one day.) Telemarketers… well, they may not have figured it out yet.

In fact no, I’ve changed my mind. It’s all about the cost of the pitch. As the cost approaches zero, and assuming there’s no regulations preventing it, there’s more pitching. So those who don’t batton down the phone hatches like I do get endless calls. And spammers flood email boxes, despite that their pitch would work better if it was the only one that arrived that day. Not to mention if it wasn’t in broken English.

Which is why my Gmail spam folder currently has 2702 items in it.

Do people wanting to buy Cialis and Viagra actually wait around for a spam to arrive telling them how to get it? Why don’t they just go to the chemist?